Tracy is the CEO of Battledish.com, the first adventure game for foodies.
She is also the founder of LiveUmbrella.com, a community event for startup founders and practicallySEXY.com, an online jewelry store focused on contributing to the cause against domestic violence.
In addition to her startups, Tracy also runs a food video blog, StarryEyedFoodie.com where she goes on food adventures and a startup blog at LadyLeet.com where she discusses lean methodologies, testing/measuring success of products, and ideas on startups.
Tracy is involved in the community through affiliations withs Women 2.0, Silicon Valley Young Professionals (Chamber of Commerce), the bay area food bloggers #bafoodblog, and the #fempire.
Tracy has a marketing background and is most passionate about new marketing tools and how social media is changing traditional business practices.
She has been in startups for the past 8 years and loves empowering people with ideas and motivation. She believes what goes around, comes around, and all should be done with a smile.